Norman Hafezi was born in Berlin, Germany. The son of a feature film editor and an architect, and brother to a hair / make-up artist, film production is a family tradition. Norman found his calling after graduating from high school and began to work at several music video companies ( Sojus Film, Medios ). His talent with the creative use of computers resulted in a successful 2-D artist career – art director at Uncle Sally’s Magazine, art director and layout editor at Massive Media and freelance editor for Shift, a German design magazine, working in the field of font creation, logo design and online layout where Norman showed a sharp eye for visual space, framing and graphics. Norman spent three years working at Cine Plus MS Inc. ( post production film house ) which lead to his career as an Avid Editor while finishing his university degree in Media Design (IHK).
His initial role as Editor were on numerous music videos and commercials (Clawfinger, Rammstein, Westbam and many more) and shortly thereafter was promoted to lead the creative department at Cine Plus Media Service Inc. specializing in Avid editing and flame 2-D compositing for commercial clients, promos and tv films. Some noteworthy clients were: Mercedes, Audi, Berliner Zeitung, Vitra. Agencies: Dorland, Scholz and Friends etc.
During Norman’s studies at the Media Design University of Berlin he focused in Media Management and discovered his passion for Visual Fx supervising on sets which eventually led to Norman’s career directing commercials and music videos. Norman was signed to the roster of DoRo Films, as a director after founding his company Pixel*Attack Films in 2000 and directed numerous commercial and music videos projects worldwide.
Norman currently resides in Los Angeles and speaks English, German, Spanish and French.
His unique visual style – urban pictures, that have a high degree of art direction in combination with credible storytelling and emotional power – offers agencies a safe opportunity to realize impressive and effective films.
As he says: ” In short- I love happening commercials with a lot of energy. I want to see charismatic people having a great life. Music is an important part of my process. I love a great look. I love colors and perfectly art directed films- I want to give a “Wow” factor to my films. We have to send the audience on a audio-visual journey and at the same time they need to be emotionally connected. If they run to the next place to buy the product or if we successfully deepen their desire for the brand, than we did a great job. I see myself as an executor of effective, well done, energetic ads. My creative directors and clients always have a great time, cuz they just need to lean back and know that we do everything to bring their visions to life- in perfection.”
team player, professional post production background, storyboarding, feeling for impressive pictures, economic media aspects and not to be forgotten, he’s a really nice guy…